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PowerbyProxi: Apple's Newest Acquisition

Posted on October 26th, 2017

Apple has fully cemented its role as one of the major players in the smartphone and tech world, with constant new releases of high-end iPhones and their accessories. Each year is a surprise, and each year, Apple gets bigger, better, and stronger.

With the release of the iPhone 8, iPhone 8 Plus, and the iPhone X, we have been teased with wireless charging. Sure, this technology has already been adopted by other brands (such as Samsung) years back; but this is the first time Apple has embraced this concept.

Apple being Apple, they just don't stop at "jumping on the bandwagon," they're determined to come up top. Recently, they made a major acquisition of the New Zealand brand called PowerbyProxi.

What is PowerbyProxi?

PowerbyProxi is a designer of wireless-charging systems that can be adapted and integrated into other systems. The company was founded in 2007 to develop technology that would let people charge their phones and other devices without having to plug them into a power source. The Proxi-Module - one of the company's products - is a modular wireless-power system that can be adapted and integrated into other products.

So does mean that the entire team and company with all of its staff are packing up to move to Silicon Valley?

Well, Apple representatives have said that PowerbyProxi will remain headquartered in Auckland, New Zealand.

Good call? Doesn't matter. We're more excited to check out this new wireless charging technology! Can't wait!


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